3 Sep 2024

What do T-Ford and Mousetrapper Advance have in common?

Henry Ford is associated with a classic statement when he introduced the Model T in 1908 as a car that everyone could afford. He said, ‘You can have your Model T in any color you want, as long as it’s black!’

So far, you have been able to purchase Advance in two different colors. However, this is not ideal from a sustainability perspective, as colored plastic cannot be recycled. Therefore, we have now decided that Advance will only be available in black. So we can say like Mr. Ford: ‘You can have your Advance in any color you want, as long as it’s black!’ In fact, this way it becomes a little greener.

Do you want to know more about our sustainability work, or have questions? Do not hesitate to contact me. I can not answer everything, but I can answer as best I can. You can reach me at [email protected], +46 76 949 70 44.