How can we make better use of the Earth’s resources?
A very real global challenge.

If you look at how we currently use the Earth’s resources, it’s easy to feel discouraged. The planet can sustain a certain level of resource extraction each year, but today humanity uses roughly 1.7 times more than that¹. It’s math that simply doesn’t add up.

For example, around 11 million tonnes of plastic leak into the oceans every year² – that’s 11,000,000,000 kilograms. It is estimated to correspond to roughly one truckload per minute. Day and night, every minute, we dump a truck filled with plastic into the ocean. It’s a number that’s hard to fully grasp.

There is hope
At the same time, there is hope. Humanity has evolved from living in caves to becoming today’s digital nomads, and yet according to Gallup³, three quarters of human competence and creativity globally remain untapped.

At Mousetrapper, we are working persistently to improve how we manage resources and to contribute to a circular society. In the upcoming blog posts in the series Earth’s Resources, we will share more about how we think, what our strategy is, and what we are actually doing. We hope it can inspire others, because no one can solve this alone. It must be done through broad collaboration.

Would you like to know more about our sustainability efforts, or have questions? Don’t hesitate to contact me. I might not have all the answers, but I’ll do my best. You can reach me at [email protected], +46 703 25 11 90

¹ Estimated by Global Footprint Network.
² Plastic waste inputs from land into the ocean, Jambeck et al. (2015, Science), Breaking the Plastic Wave (2020)
³ Gallup, State of the Global Workplace 2025

Theme: Earth’s resources – Part 1/7:

How can we make better use of the Earth’s resources? A very real global challenge.

How can we make better use of the Earth’s resources?
A very real global challenge.