20 Jan 2025
Insight from our internal sustainability training:
Hooray for Renovation!
In December, we held our annual internal sustainability training, where we reflected on what we’ve achieved over the past 4–5 years. This provided valuable insights and revealed a solid foundational understanding of sustainability within the company.
We began by reviewing our climate report and how we calculate and present our emissions in our sustainability report. The goals and activities we carried out in 2024 as part of our sustainability strategy were also in focus.
Insight that led to conviction
One particularly engaging discussion arose when we looked more closely at the changes we’ve implemented. Examples include transitioning to recycled plastics, reducing metal content in products, purchasing green electricity, minimizing waste, and opting for smarter transportation solutions.
When we incorporated these savings into our climate report, we found that while the results are positive, they represent only a fraction of what is needed to become climate neutral. The road ahead is long, and no matter what we do, it won’t be enough on its own. We cannot achieve climate neutrality in isolation.
Collaboration is key
To become climate neutral, collaboration across all levels is essential: suppliers, transporters, retailers, and consumers. Essentially, we are discussing the circular society and circular economy, and we want to play a role in this. We must all work together.
The most crucial transition in the near term
Perhaps the single most important thing we can do to quickly reduce our climate impact is to extend the lifespan of our products. At the same time, we need to remain financially sustainable, which requires new business models.
Down with a throwaway culture—hooray for renovation!
The most impactful measure is to ensure that more Mousetrappers are renovated for extended use rather than being discarded and replaced with new ones. The throwaway culture is outdated. The EU is also pushing in this direction with its Right to Repair initiative, which will require products to be repairable, with legislation expected around 2026–27.
How do we create incentives for everyone?
Mousetrapper already offers a renovation service today, but it is utilized to a very low degree. We need to explore how to raise awareness and interest in this option. How can we incentivize our retailers to promote the process? Could leasing be a solution, or should service centers be established at retail locations where we supply spare parts and they handle the labor?
We had incredibly stimulating discussions, with no shortage of enthusiasm and ideas. We’re looking forward to starting the realization of these plans in 2025!
Do you want to know more about our sustainability work, or have questions? Do not hesitate to contact me. I can not answer everything, but I can answer as best I can. You can reach me at [email protected], +46 76 949 70 44.
