The Carbon Tunnel Syndrome

During our internal workday in December 2025, we discussed what we call the “carbon tunnel syndrome.” What do we actually mean by that?

Today, sustainability efforts are generally measured primarily in terms of carbon emissions and climate impact – which is important to reduce. It is an excellent metric for determining whether we are moving in the right direction. As humans, we tend to prefer simple metrics that are easy to communicate. And reducing carbon emissions is essential to limit global warming and counter climate change.

Not everything has to be simple
However, it is possible to hold multiple perspectives at once. If we want a truly sustainable world, there are other important factors to consider. Littering, microplastics, labor exploitation, and biodiversity are all examples of issues that also need attention.

For example, as we have mentioned in a previous blog post, we have started using plastic that has ended up in the ocean, such as discarded fishing gear. The volumes are enormous and can be illustrated as one truckload per minute (see blog post here). If we can begin to clean up these plastics while also creating commercial value and reducing the need for newly produced plastic, then we have achieved a great deal.

This is an example of addressing challenges beyond carbon emissions. We want to be clear that greenhouse gases are the primary driver of ongoing climate change, but there are other major issues that are also crucial to address if we are to create a sustainable planet for future generations.

Would you like to know more about our sustainability efforts, or have questions? Don’t hesitate to contact me. I might not have all the answers, but I’ll do my best. You can reach me at [email protected], +46 703 25 11 90